The Profit dashboard metrics explained

Here are the definitions for all the non-obvious metrics in the profit dashboard:

Metric Definition
Sales Total sales during the time period minus any discounts or refunds. Includes shipping charges. Note: this definition differs from Shopify's definition of gross sales.
Revenue Sales minus taxes.
Gross profit Revenue minus product costs, shipping cost, handling costs and transaction costs.
Gross margin Gross profit / Revenue
Net profit Gross profit minus marketing and any custom costs.
Net margin Net profit / Revenue
Shipping charged What customers paid for shipping in Shopify. Included in sales and revenue. 
Shipping costs What you paid for shipping based on your shipping cost settings in Lifetimely
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