Attribution Walkthrough

This Attribution walkthrough will explain how the reports are structured and how to best leverage each for different insights into the success of your campaigns. These are three reports now available under Attribution:

Overview to see all your main metrics at a glance:

• Get a bird's eye view of your main Attribution performance indicators like Revenue, Orders, Sessions and Conversions. 
• Go into more detail by looking at all your main metrics like Attributed revenue, Cost per conversion, ROAS and others for all of the ad platforms you advertise on 
• Compare what the platforms are reporting with the activity the Lifetimely Pixel is picking up on your storefront
• Look at breakdown of each platform to avoid switching between all of those ad managers to see which is performing the best for a given time period

Anomaly detection to easily spot spikes and dips on your revenue, conversion and spend:

• Having a spike in conversion on a campaign that's over performing and needs more budget is a good thing to know as soon as possible
• Same for dips in revenue to see when effectiveness is wearing off 
• This is especially important when a campaign is over spending without bringing the results necessary so you can pivot your budget to other better performing ones
• Go deeper into an anomaly by drilling down to see which campaigns triggered a specific anomaly to know how to course correct

All data allows you to really drill down to the campaign level and see how each campaign for any platforms is performing in terms of Revenue Spend, Conversions, Cost per purchase and ROAS.

All reports use a combination of platform reported data and activity detected by the Lifetimely Pixel - you can hover through the information icon for each metric to better understand the source. Want to know more about the Lifetimely Pixel? Read more on how it works.