Drill Down Reports: A Guide to Analyzing Your Ad Performance
The Drill Down report in Lifetimely helps you analyze ad performance across Facebook, Google, and TikTok in one place. You can break down results at the campaign, ad group, or ad level to see what’s working and where to optimize.
💡 Note: The Drill Down report pulls data directly from your ad platforms (via API). It is different from the UTM Explorer, which uses Shopify order data and UTM parameters to attribute conversions.
Learn more about attribution in Lifetimely
Key Features
Campaign, Ad Group, and Ad-Level Insights
Switch between views to see spend, revenue, ROAS, CPA, and other performance metrics at every level.
Multi-Platform Comparison
Filter by Facebook, Google, or TikTok, or select “All” to compare performance across platforms in a single view.
Flexible Search and Filtering
Use the search bar to locate specific campaigns or terms like “TOF” or “Retargeting.” Combine this with platform and group filters for quick access to the data you need.
Example: Comparing TOF Campaigns Across Platforms
If you’re running top-of-funnel campaigns on multiple platforms, using consistent naming (e.g. TOF - Black Friday 2024 ) makes comparison simple.
Just search for “TOF” in the Drill Down report to view all matching campaigns and evaluate their performance side by side.
Metrics in the Drill Down Report
Lifetimely pulls the following metrics from each platform:
| Metric | Description |
|---|---|
| Revenue | Revenue generated from the campaign. |
| Spend | Total ad spend. |
| Clicks | Number of ad clicks. |
| Conversions | Total number of successful actions, as reported by each platform: |
| CPA | Cost per Acquisition: average cost to acquire one conversion. |
| ROAS | Return on Ad Spend: revenue earned per dollar spent. |
Best Practices for Using Drill Down
- Use consistent naming conventions across platforms to make filtering easier.
- Compare performance across platforms to identify where to scale or adjust budget.
- Use the Group by selector to toggle between campaign, ad group, or ad-level data.
💡 Frequently Asked Questions
Where does the Drill Down data come from?
The Drill Down report pulls directly from your ad platforms (Facebook, Google, TikTok) via their APIs.
Why is my Drill Down report empty after connecting ad platforms?
Data sync may take several hours after the initial integration. If you've just connected your ad account, please allow time for the campaigns to be pulled into Lifetimely. You can try checking again in a few hours.
What’s the difference between the Drill Down report and the UTM Explorer?
- Drill Down shows performance data as reported directly by the ad platforms.
- UTM Explorer uses Shopify order data matched with UTM parameters. This allows you to see customer journeys based on "first visit" and "last visit" UTM tags.
Learn More
To understand how Lifetimely tracks and attributes revenue, see our Attribution Walkthrough.