UTM Explorer

The UTM Explorer is your go-to tool for understanding which marketing campaigns are driving sales, how different channels compare, and where your most valuable customers are coming from. Whether you're using Facebook, Google, email campaigns, or influencers, the UTM Explorer gives you detailed insights into performance based on UTM parameters.

Why Use the UTM Explorer?

UTM Explorer connects your marketing traffic to real results—like orders, new customers, revenue, and CAC. Unlike other tools, it’s focused on profitability, not just clicks.

You can:

Measure performance of each UTM campaign, medium, source, or keyword
Compare profitability across traffic sources (Facebook vs Google Ads vs Email, etc.)
Track new customer acquisition by channel
Spot high-CAC or low-ROAS campaigns quickly
Optimize ad spend based on real return, not just traffic volume

If you’re tagging your URLs consistently, the Explorer becomes one of the most powerful tools for marketing attribution inside Lifetimely.

Key Features

Granular UTM Data Analysis

Default view: UTM Source, sorted by Revenue.
Key metrics:
- Revenue
- Average Order Value (AOV)
- Total Orders
- New Customer Orders
- Returning Customer Orders
Easily filter and switch between UTM Source, Medium, Content, and other UTM parameters.

Custom Attribution Window (1–28 Days)

Adjust the attribution window to compare short- vs. long-term marketing performance.
1-day window → Tracks immediate conversions.
28-day window → Shows long-term customer journeys and multiple touchpoints.

Multi-Touch Linear Attribution

Distributes credit evenly across all touchpoints within the selected attribution window.
Example:
- 2 touchpoints → Each gets 50% credit.
- 3 touchpoints → Each gets 33% credit.
Revenue and Orders remain accurate, while AOV stays consistent across attribution models.

How to Use the UTM Report

Viewing UTM Data

Open UTM Report in Lifetimely.
View your UTM data sorted by Revenue (default).
Switch between UTM Source, Medium, Content, and other parameters for deeper analysis.

Adjusting the Attribution Window

Click on Attribution Window Settings.
Choose a timeframe between 1 and 28 days.
Compare how different windows affect revenue distribution.

Understanding Linear Attribution

View weighted revenue and order attribution across multiple touchpoints.
Hover over tooltips for additional breakdowns.

📝 Example:
A customer clicks a Google Ad, then later clicks a Facebook Ad, and then purchases.

Google Ads (first touchpoint) → 50% credit
Facebook Ads (last touchpoint) → 50% credit

If they also clicked on an email campaign in between:

Google Ads → 33%
Facebook Ads → 33%
Email Campaign → 33%

What is a UTM Code?

A UTM code is a snippet of text added to a URL to track link performance. Developed by Google Analytics, UTMs identify the source, medium, campaign, and other attributes of the link traffic.

By using UTM tracking, you can:
✔ See which campaigns drive the most revenue.
✔ Understand which traffic sources convert best.
✔ Improve marketing attribution in Lifetimely.

How to Build a UTM Link

Use the UTM Builder to generate trackable URLs that ensure accurate attribution in your reports.

UTM Parameters

Parameter	Purpose	Example Values
Base URL	The main link being tracked	`https://your-domain.com`
UTM Source	Where the traffic is coming from	`newsletter`, `facebook`, `google`
UTM Medium	The type of traffic source	`email`, `cpc`, `banner_ad`
UTM Campaign	The campaign name	`summer_sale`, `product_launch`
UTM Term	Paid search keywords (optional)	`hiking+boots`
UTM Content	Differentiates links in the same campaign	`image_link` vs `text_link`

📝 Example UTM Link:

<code>https://your-domain.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale

utm_source=facebook → Traffic comes from Facebook.
utm_medium=cpc → Click came from a paid ad.
utm_campaign=spring_sale → Campaign name is "Spring Sale".

Best Practices for UTM Tracking

✔ Use clear and structured naming conventions (e.g., facebook_ad instead of fbad123).
✔ Keep UTM parameters consistent across all marketing channels.
✔ Regularly check the UTM Report to analyze traffic performance.

⚠️ Inconsistent tagging (e.g. facebook vs fb vs FacebookAds) will split your data. Consistency = cleaner reports.

Need Help?

If your UTM data isn’t showing or you have questions about how to tag your campaigns for best results, contact us at hello@lifetimely.io. We’re happy to help!