LTV Averages vs. Predicted LTV
Previously we had the LTV averages section for 3,6,12 and 24 months and this was not necessarily an LTV prediction. We have now introduced the Predictive LTV where you can forecast your customers' future value and behavior with predictive modeling. This predictive analysis is included in our new PLUS plan. You can check our new plan details from Settings -> Change Plan.Now, we have introduced a new row called LTV averages as highlighted below:
These are the average 'Accumulated Sales per customer' values across the cohorts of customers who purchased within the same month, after 1 month, after 2 months, and so on.